Social media isn’t just for fun, although it can be. (Can you spare us a few Candy Crush credits, by the way? Thanks!) It also can be serious business to connect with existing and future customers. Your social media presence provides a human face to … Read More
So you’re thinking of starting an e-commerce site
E-commerce is big and getting bigger. As more and more businesses enter the digital selling space there is a real risk of companies being left behind or floundering as a result of their analogue business model. As a result, some businesses are taking the plunge … Read More
How to Spot Scams When Learning to Program
If you’re trying to learn programming (or any other new skill, really), but don’t have the time, money, or opportunity to enroll in conventional university classes, you may have already come across several websites or online courses promising to teach you how to program in … Read More
Top Tricks for First Impressions – They Matter!
It’s really hard nowadays to start a successful business without having some form of online presence. For better or for worse, the internet has become a pervasive force in our society, and knowledge of how to best use it has made or broken businesses. At … Read More
Catch-22: The Problem with Catch-All Email Accounts
We’ve all been there. You’re at a meeting, maybe with a client, maybe with a potential partner, maybe just networking with people in your field, and someone asks a question about the document they sent you. “What document?” you say, and after some confusion, you … Read More
“www.your-company.com” – Choosing the Right Domain Name
Alright, so you’ve gotten everything in order to start your business, and now you just need a name. As any writer will tell you, sometimes choosing what to title something can be the hardest part. You want to be clever, catchy, and also meaningful, leaving … Read More
The SECRET to “Getting Found” Online
It seems to be getting harder and harder to achieve visibility for your company without spending a lot of money, but it can be done. Website content is the trick of knowing how to “get found”. A sure way to increase the odds of having … Read More
All About Blogs
Blogs, for anyone still adjusting the rabbit-ears on their fuzzy Motorola TV sets, are basically “little web sites” – that is, they are usually limited-agenda, personal sites dedicated to flogging one particular subject. In the business world, the best and the brightest are often the … Read More
The Web – It’s ALL About Content
Here’s a shocker: Talk to any dozen corporate executives about what makes a good website and more often than not you’ll hear about eye-catching graphics, sexy animation, sophisticated page layouts, easy navigation. You’ll hear about everything except what’s really important: words. That’s right. What makes … Read More
Product’s Ready! Now what?!
The moment of truth has arrived. You and your team have spent months – possibly years – researching, prototyping, and testing. Your innovation is finally ready for market. Now what? One of the most common mistakes high tech entrepreneurs make is not being prepared in … Read More